In the media world there is a saying: If it bleeds, it leads. However according to the headlines and frontpages of mainstream media nowadays, it would seem this is no longer the case, as alleged racism is treated far more serious than murder or rape and given far more coverage! In fact with 56 murders a day, many homicides barely make the Facebook pages of these newspapers and rape doesn’t even get reported in many cases!
More Unreported Murders. Is Murder Now So Common & Boring That Mainstream Media Doesn’t Bother Reporting it, or is it Just Not Profitable in The “Mass Market”?
Radio Advertising:- How to get the best out of traditional media
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Let’s face it; traditional media is here to stay. TV will always be part of our daily lives. It’s the wind down medium in the evening and the escapism of the daily grind. Out of home will always form part of the urban and rural landscape, it’s not going anywhere. And radio – the news jingle will always get us to reach for the volume button, our favourite song gets us singing along and we associate and empathise with DJ’s.
Radio has strong and enviable offerings: reach, immediacy, frequency, geographic targeting, daypart targeting, language targeting. Turnaround time is fast and production can be relatively inexpensive.
So how do marketers get the most out of their radio campaign? Making radio work for your company requires strategy, skilled media buying and engaging creative. But what makes a radio ad engaging?
The creative and media strategy process starts with a clear understanding of your brand, your audience and
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5FM Reminder: Send Flowers, Cards, Sweets or Gifts for Mothers Day! Order Flowers Online Now!
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This Mother’s Day, make sure Mom, Grandma or the special Lady in your life knows that you are grateful for everything she has done and all that she does do and will do for you. So, when is Mother’s Day 2018? This year it falls on the 13th of May! Spoil her with the most wonderful Mother’s Day gifts and flowers and chocolates! She will definitely feel special and ultra loved, which is our goal. Let’s make Mother’s Day 2018 the best one yet!
Xolani Gwala taking time off from 702 for medical reasons
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Stephen Grootes will be filling in for 702 breakfast show host Xolani Gwala while the morning drive time presenter takes some time out from the station to deal with a medical issue. 702 listeners may have noticed that Gwala has already been off the air for a few weeks. In a voice message, played by..
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Sanger open eersdaags biltong en koffie winkel.
Taylor Swift Wins In Groping Trial Against Former DJ.
Comcast To Lead In Radio Show With Spot Ad Discussion.
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One of radio’s leading advertisers, Comcast Cable, will headline the 2017 Radio Show Advertiser Breakfast on Thurs. (Sept. 7) from 7:30am-9:00am. The event is sponsored by Katz Radio Group and will be held at the J.W. Marriott Austin during the 2017 Radio Show, Sept. 5-8. Kavita Vazirani, senior VP, Media Strategy & Sciences for Comcast..
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